電通是台灣市占率和影響力最大的行銷傳播集團，隸屬於日本電通集團，在台灣服務類型橫跨媒體代理、廣告代理及客戶體驗管理三大面向，旗下擁有電通邁格瑞博恩(dentsu MB) 、電通國華(dentsu one)、貝立德 (dentsu X)、凱絡媒體 (Carat)、安布思沛行銷 (iProspect)、安索帕 (isobar)、美庫爾數據商務顧問(Merkle)，，。近年來，電通集團在台灣致力於結合集團各關係企業的資源、人才及經驗，洞察及分析客戶的需求，據以提供客戶整合性的一站式服務，而在提供服務的過程中所獲取的知識及經驗等智慧結晶，也反饋給電通集團的成員，成為集團不斷成長與進步的養分。

Dentsu is the largest marketing communications group in Taiwan in terms of market share and influence, and is part of the global Dentsu Group based in Japan. In Taiwan, Dentsu's services span three major areas: media agency, advertising agency, and customer experience management. The group encompasses several well-known subsidiaries, including Dentsu McGarryBowen (dentsu MB), Dentsu One, Dentsu X, Carat, iProspect, Isobar, and Merkle. In recent years, Dentsu has focused on integrating the resources, talent, and expertise of its affiliated companies in Taiwan to gain deep insights into clients' needs. This enables Dentsu to provide clients with comprehensive, one-stop services. The knowledge and experience gained throughout the service process are continuously fed back into the Dentsu Group, serving as a driving force for the group's ongoing growth and development.

在行銷傳播的光譜中，電通打破各個垂直服務的界線並橫向串連，提供客戶商業解決方案(Business Design)，品牌解決方案 (Solution Design) ，與製作解決方案(Delivery Design)；並以客戶為中心的模式編制服務團隊，整合涵蓋商業與策略顧問諮詢、顧客體驗與全通路行銷、創意、媒體、娛樂內容與運動行銷、行銷科技建置與應用、製作與電通自有產品等七大類專業服務，為品牌解決商業課題與創造新商機，是台灣唯一能夠真正提供具創意力、以數據與技術驅動的全方位行銷傳播解決方案的集團。

In the spectrum of marketing communications, Dentsu breaks the boundaries of vertical services and connects them horizontally, offering clients Business Design, Solution Design, and Delivery Design solutions. The service teams are organized around a client-centric model, integrating seven key professional services, including business and strategy consulting, customer experience and omnichannel marketing, creativity, media, entertainment content and sports marketing, marketing technology setup and application, production, and Dentsu's proprietary products. Dentsu is the only group in Taiwan capable of providing truly creative, data-driven, and technology-enabled comprehensive marketing communication solutions to address business challenges and create new opportunities for brands.